
UB vs "The Rest"
THE UNSHAKABLE DIFFERENCE
A Clear Breakdown of What Your Buyers Get
FOUNDATION Raised slab, brick base, 3,500 PSI (vs. 2,500 PSI) — $15,000 value
INSULATION Open-cell spray foam (vs. batt) — $3,000 value
WINDOWS Pella 250 Series (vs. standard) — $1,500 value
BATHROOMS Tile floors & surrounds, framed mirrors — $4,000 value
PLUMBING ¾-inch lines, Delta/Moen fixtures — $1,500 value
SIDING .44 CertainTeed (vs. .42) — $1,000 value
ROOFING 35-year algae-resistant shingles — $1,200 value
FRAMING On-site framing, higher pitch — $12,000 value
EAVES 1-foot overhang — $1,500 value
PORCHES Front & back porches — $15,000 value
TRIM All-wood trim — $2,000 value
BASEBOARDS 5.5-inch — $500 value
CEILINGS 9-foot minimum — $4,000 value
FLOORING Premium laminate, upgraded carpet, tile — $3,500 value
CABINETS Custom ¾-inch plywood — $8,000 value
LAUNDRY Cabinetry + sink — $3,000 value
GUTTERS Full-perimeter — $1,200 value
HARDWARE Upgraded hardware throughout
WARRANTY 10-year warranty through Quality Home Builders includes real-time request
assistance and ensures direct communication with the subcontractors — $1,000+ value
UNSHAKABLE BUILDERS — REALTOR TALKING POINTS
Quick, confident phrases to use with buyers
Quality & Craftsmanship
• “Unshakable builds for quality, not quantity.”
• “Every home is built above code — not at code.”
• “Unshakable Builders homes include functional plan adjustments — nothing is
cookie-cutter.”
Square Footage vs. Value
• “Square footage doesn’t necessarily equal value — construction quality does.”
• “Let me show you the Unshakable difference.”
Resale Strength
• “Unshakable homes have a history of reselling for double or even triple their
original price.”
• “Quality construction ages better and appraises stronger.”
• “Tract builders often undercut their own buyers — Unshakable never does.”
Warranty & Customer Care
• “Every home includes a 10-year structural warranty with Quality Home Builders
Warranty — not just a one-year handshake.”
• “Unshakable was awarded the 2025 Builder’s Integrity Award for the fewest
callbacks and strongest responsiveness.”
• “From the moment you turn the key, Unshakable is invested in your home — and
your experience.”
Communication & Transparency
• “Custom clients have direct access to the builder through the Buildertrend app.”
• “Every home receives a full final walk-through with a complete checklist that
includes — every fan, fixture, door, and window is tested, to ensure buyer
satisfaction.”Realtor Partnership
• “Preferred realtors receive ensured commission and early access to upcoming
projects.”
• “We refer unrepresented buyers to our preferred agents.”
• “We also refer buyers outside our price point to trusted realtors.”
The Bottom Line
• “Unshakable Builders thrives on reputation — every build matters.”
• “You’re not just selling a house; you’re guiding buyers toward a smarter, safer
investment.”