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UB vs "The Rest"

THE UNSHAKABLE DIFFERENCE

A Clear Breakdown of What Your Buyers Get

FOUNDATION Raised slab, brick base, 3,500 PSI (vs. 2,500 PSI) — $15,000 value

INSULATION Open-cell spray foam (vs. batt) — $3,000 value

WINDOWS Pella 250 Series (vs. standard) — $1,500 value

BATHROOMS Tile floors & surrounds, framed mirrors — $4,000 value

PLUMBING ¾-inch lines, Delta/Moen fixtures — $1,500 value

SIDING .44 CertainTeed (vs. .42) — $1,000 value

ROOFING 35-year algae-resistant shingles — $1,200 value

FRAMING On-site framing, higher pitch — $12,000 value

EAVES 1-foot overhang — $1,500 value

PORCHES Front & back porches — $15,000 value

TRIM All-wood trim — $2,000 value

BASEBOARDS 5.5-inch — $500 value

CEILINGS 9-foot minimum — $4,000 value

FLOORING Premium laminate, upgraded carpet, tile — $3,500 value

CABINETS Custom ¾-inch plywood — $8,000 value

LAUNDRY Cabinetry + sink — $3,000 value

GUTTERS Full-perimeter — $1,200 value

HARDWARE Upgraded hardware throughout

WARRANTY 10-year warranty through Quality Home Builders includes real-time request

assistance and ensures direct communication with the subcontractors — $1,000+ value

UNSHAKABLE BUILDERS — REALTOR TALKING POINTS

Quick, confident phrases to use with buyers

Quality & Craftsmanship

• “Unshakable builds for quality, not quantity.”

• “Every home is built above code — not at code.”

• “Unshakable Builders homes include functional plan adjustments — nothing is

cookie-cutter.”

Square Footage vs. Value

• “Square footage doesn’t necessarily equal value — construction quality does.”

• “Let me show you the Unshakable difference.”

Resale Strength

• “Unshakable homes have a history of reselling for double or even triple their

original price.”

• “Quality construction ages better and appraises stronger.”

• “Tract builders often undercut their own buyers — Unshakable never does.”

 

Warranty & Customer Care

• “Every home includes a 10-year structural warranty with Quality Home Builders

Warranty — not just a one-year handshake.”

• “Unshakable was awarded the 2025 Builder’s Integrity Award for the fewest

callbacks and strongest responsiveness.”

• “From the moment you turn the key, Unshakable is invested in your home — and

your experience.”

 

Communication & Transparency

• “Custom clients have direct access to the builder through the Buildertrend app.”

• “Every home receives a full final walk-through with a complete checklist that

includes — every fan, fixture, door, and window is tested, to ensure buyer

satisfaction.”Realtor Partnership

• “Preferred realtors receive ensured commission and early access to upcoming

projects.”

• “We refer unrepresented buyers to our preferred agents.”

• “We also refer buyers outside our price point to trusted realtors.”

 

The Bottom Line

• “Unshakable Builders thrives on reputation — every build matters.”

• “You’re not just selling a house; you’re guiding buyers toward a smarter, safer

investment.”

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